Meet Our Team

Choose a Staff Member

Lance and Annie

Lance and Annie Umbarger
Owners









Laura Jade

Laura Jade Farris
Salon Manager

Laura Jade is our retail manager and has worked at Beauty World for 9 years. She has a vast product knowledge and has taken many product education courses, including Pureology, Alterna, and Bare Minerals.









Ally Huckins

Ally Huckins
Stylist

Ally studied at the Paul Mitchell Hair Academy and the Career Academy of Hair. She is a Schwarzkopf colorist and Brazilian Blowout Certified. She specializes in men, women, and children's cuts, and also does facial waxing.





Cathy Steidle

Cathy Steidle
Esthetician, Body Waxing Specialist

Cathy is from the Bay area and has been an Esthetician for 9 years. She specializes in body waxing and has a 5 star rating on Thumbtack. Everyone loves Cathy and her ability to make them feel comfortable during their appointment.

Crystal Ivy

Crystal Ivy
Stylist

Crystal has been a stylist for 14 years. She specializes in mens cuts and works with Matrix, Redken, and Paul Mitchell hair color.

Felisha Keith

Felisha
Stylist

Felisha has more than 25 years experience working as a stylist. She strives for excellence through continuing education, so she may offer our salon guests today's fashion forward styles; from cut, color, and smoothing treatments. Felisha has had the opportunity to study and work with many of the top leading celebrity icons in the beauty industry.

Jessica James

Jessica Jones
Stylist

Jessica pursued her degree in Applied Sciences of Cosmetology in Virginia Beach, VA in 2007. She apprenticed for 18 months before taking her career to North West Arkansas. Before making the move, Jessica had the privilege of working on the set of many Juicy Couture photo shoots. The Studio was renovated inside of Beauty World and opened in May of 2010 by Jessica Jones. With exciting new techniques for hair and insight to the product world, Jessica was excited to educate NWA! The Studio has had the opportunity to be a part of NWA's "Ladies Night Out" and has been heard on Power 105.7. Jessica uses Goldwell color and specializes in waxing, airbrush makeup, weddings, photo shoots, and other special events.

Melodie Huckins

Melodie Huckins
Stylist

Melodie has been a cosmetologist for over 21 years. She is Brazilian Blowout certified along with Fusion extension certified. She specializes in Schwarzkopf hair color and is excellent with curly hair. Melodie also does facial waxing. She has studied under Phillip Wilson, Michael Bearde` of Color Proof and Martino Cartier with Keratin Complex.

Mimi

Mimi
Stylist and Nail Tech

Mimi started her nail career right out of high school and has been in this business for 12 years now. She offers manicures, pedicures, acrylic enhancements, and gel manicures. She can also free hand nail art. Mimi loves it when a client brings in a picture for her to paint on their nails because she loves a challenge! In 2004, she decided to go back to get her cosmetologist license so she could do hair and waxing. She has been doing hair for 8 years now. She offers men and women hair cuts, colors, and highlights. She also does facial waxing. She feels very lucky to have found a career that she absolutely loves!

Rhonda Kelly
ARKS-a Rhonda Kelly Salon

Rhonda Kelly

An educator and an artist, as well as an expert technician, Rhonda Kelly thoroughly expresses her extensive knowledge in advanced hair-cutting, razor, and clipper cutting techniques, long hair styling and finishing, as well as state of the art styles and designs. Based in Fayetteville, Arkansas, Rhonda has traveled both nationally and internationally, educating, motivating and inspiring others. Rhonda has also worked at length globally, as a makeup artist for major production manufacturers, and teaching creative and innovative techniques.

Rhonda Kelly is pleased to include in her repertoire of clients such industry leaders as Jeanne Braa, Donald Scott, John Chadwick, Floyd Kenyatta, Robert Cromeans, Stephanie Kocielske, Lenny King, Mikel Sandovol, Pamella Peretti, and Keith Chandler.


She has also served the following clients:

  • Guest speaker Paul Mitchell, The School , Fayetteville Arkansas 2009
  • Gray Media, Author Greg Smalley for PBS focus on the family Hair and makeup 2009
  • Disc Jockey Samantha Rhonson, National Humane society fundraiser strut for a mutt hair and makeup artist 2009
  • Arkansas Dance Connection, hair and makeup artist for showcase
  • Arkansas Dance Connection, showcase performance, Argentine Tango
  • Arkansas Dance Connection, choreography Perry Gingrich
  • Liberty Magazine, Washington D.C., DVD shoot for international distribution, hair and makeup artist
  • Assignment Desk, Chicago Ill. Walmart C.E.O. Lee Scott, Town meeting DVD shoot for international distribution, hair and makeup
  • Paul Mitchell guest speaker Salon success hair camp, Keith Chandler
  • Paul Mitchell Task force 2003-2005
  • Paul Mitchell guest speaker BSG hair camp Paul Mitchell National Educator The color 1998-2005
  • Paul Mitchell Senior national educator, associate and trainer 1991-2005
  • Hurricane Katrina fundraiser for the Professional beauty industry- Sam Brocato
  • Paul Mitchell distributor, Accents, Memphis TN, Ron Privett
  • National Cosmetology association Arkansas, training with Robert James and Gary fast
  • The Academy, San Diego, Rene Frelow, Vidal Sassoon Advanced Haircutting
  • Loreal Cosmetics, Makeup Artist
  • Fashion Modeling Agency, Milan Italy, Hair & Makeup
  • Ford Modeling Agency, New York City, New York, Hair & Makeup
  • Elite Modeling Agency, New York City, New York
  • Nova Modeling Agency, Munchen Germany, Hair and makeup
  • Aldo Feli, Milan, Italy
  • Fujiari Fashions, Milan, Italy
  • Scott Cole, Linda Yodice International Beauty show, Dallas, Texas, Makeup
  • Help Portrait of NWA April for High School Seniors
  • Help Portrait of NWA 2012
  • Paul Mitchell Signature Gathering Editorial Team and European Team 2013

Over the years, Rhonda has educated thousands on a level that everyone can relate to and understand. She teaches a wide variety of application techniques for chemical relaxation for overly curly hair, specialized perm wraps, and hair coloring for tomorrow's fashions.

When not traveling for shows and instructional seminars, or furthering her own knowledge and education, Rhonda works in Fayetteville at Beauty World salon serving the needs of her own personal clientele. Rhonda's energy level and personal charm exudes a balance of sincerity, passion for her art, and desire to help others reach their goals in the beauty industry. Her presence as an artist, educator, and mentor would be a valuable addition to any company, distributor, school, or salon.

Email Rhonda
Shelly James

Shelly James
Stylist

Shelly moved back to Fayetteville in 1999. She is married and has three daughters. Shelly uses Pravana color and ISO perms. She has been with Beauty World for almost 6 years.

Stahr

Stahr
The Great Escape Salon

A Paul Mitchell graduate and licensed in two states, Stahr's brilliant work is inspired by music and culture. When it comes to exquisitely styled hair, she is NWA's newest "hair-stahr", and has made her presence felt with a fresh approach to styling. She specializes in extensions, wigs, dreadlocks and special occasion hair. Available for your convenience in Brazilian, Malaysian and Peruvian, Stahr offers the purest, unprocessed virgin hair extensions. A flare for fashion, style, and fabulous hair, Stahr is recognized for her extravagant work as a Master Stylist, Loctician, and Weaveologist.

Victoria Madewell

Victoria Madewell
Stylist

Victoria has been a cosmetologist since 1991 and does cuts for men, women, and children. She specializes in Schwarzkopf, Redken, and All-Nutrient color and foil highlights.

Vivian Pryor

Vivian Pryor

Vivian has been a cosmetologist for over 25 years. Her specialty is mens cuts. She also is great with womens styles, cuts and color. She has education with Paul Mitchell, Color Proof, Redken, and Pureology.

Wendy Golden

Wendy Golden
RN, Skin Care Specialist

Wendy received her permanent makeup education through an apprenticeship and obtained her license from the Arkansas State Board of Health. Additionally since 1988, Wendy is licensed as a Registered Nurse with a degree from the University of Arkansas, her LPN license from the Arkansas State Board of Nursing, and her EMT license from the Arkansas State Board of Health.